Thursday, September 9, 2010
Suit Pyschology
Drawing from the early posts I made and research I’ve done in regards to a tailored jacket I wanted to talk about something which came to mind and has since been floating around.
Why does someone spend so much more an a suit if rarely it can be told by people, only the few who no suits, its like a music industry example, vinyl use in dj’ing has died down dramatically since the digital era, its know more a collectable media I think. What was once told to me; “what’s the point, you don’t use it outside of home, you barely touch it at home, the only people that will take notice and appreciate it are other dj’s”… which how often come to your house. But I know personally there is still something that makes you desire it and makes you feel good about having it. Maybe its because you have a physical object, one with a graphic vinyl sleeve, a piece of history, a reflection of the time. Maybe it’s a thought that it’s limited and possibly desired by others out there.
Alright so coming back from the slight tangent…
So what is goes through the customers or wear’s mind, what poses them to purchase such a highly priced suit. Do they truly think a great majority of people will take more notice, where as most untrained will notice the luxury fabrics etc. I read somewhere that maybe its to stand out at work and feel of higher value authority. It seems that there is a common thought that a good suit will help you get the job, or make a good impression. As much as I think a nice suit against a poorly fitted aged jacket has an influence and can make a difference there is probably little need o spend over a grand to achieve this sharpness.
From observations it also seems that stepping into a suit gives the wearer a confidence boost,, Why? Is it a sign of social status, profession? In majority I think it indicates an office job…
So there I’ve finally vented my thoughts, so don’t be surprised if I randomly post or refer back to suit psychology in future posts
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Quality of the cloth? The fit and make quality of a good bespoke suit must also make a difference, a physical difference. certainly there is a psychological difference, wearing the 'super' suit you know how special it is, it makes you feel somehow better, doesn't matter what others think though they should be able to percieve the confidence you project when wearing it. A couple of ideas. You know there have been some academic research papers written on this topic. I'll look them up for you.
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